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Digital Marketing, and the way it's influenced Extreme sports media
In this weeks blog post, I’m going
to be discussing how the digital landscape changed the way we view extreme
sports media today. With more detail on
wakeboarding films, and how they evolved over the years. From the good old 16,
and 35mm days, to todays RED and phantom like, high fps super high res/high
quality images. With this in mind, not
only the shooting of these movies, but also the marketing of them, have been
influenced tons by the digital revolution.
Back in 2005, filmmakers like SeanKilgus were using 16 mm film stock to make the movie “Butter Effect”
That’s a lot different than what some of todays digital cameras are able to do.
Just like this long boarding Phantom video shows.
Another perfect example of some RED work is this Red Bull Cranberry field project.
Needless to say these cameras are
very costly and most companies only even rent them for special occasions. Some
producers still might claim that films better than digital and that’s not what
I’m trying to debate. If the client wants film I wouldn’t have a problem with
using any stock. Just like the way the Internet changed the way products are
being sold and advertised. Back in 2005 we were lucky if we found the DVD we
were looking for. When in todays age all we need to do, is login to our iTunes
account, and purchase the digital version online.
A lot has
been changing but most companies take advantage of this digital wave and they
use it to their best advantage. It’s the consumers that have also been getting
used to this change and we’re just ready for the next big thing to show us how
last year this latest format is. The innovation is unstoppable and inevitable.
Norbi
ReplyDeleteI love how you spoke out Digital Marketing and it's influence with extreme sports and by also mentioning the digital camera. Just recently we were shooting the 2012 Tour de France & 2012 Vuelta a España fro a company new Digital Marketing Campaign. As I am not allow to disclose names, the company wanted high quality videos with a cinematic touch. With the budget provided we were able to used a fleet of GoPro cameras along with the GoPro Hero3 (Prototype at the time), Canon 5d & 7d, Blackmagic Cinema Camera, Red Epic and the Phantom (for few shoots). Not only is this a dream come true for a production team, but a colorist and editor a nightmare, my team was able to take the top digital devices in the not so perfect filming conditions and push these cameras to their limits to deliver our client with a short film journey of their product. This technology also help showcase a story and a new engineering master in cycling that will out shine over their competitors.